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Preserving the Magic - A. Schwab changes but holds on to history:

Decades ago, Abram Schwab had the idea of putting a blues singer with a guitar on a stool somewhere in his general store on Beale Street to help along what was becoming a robust demand for the blues records his store sold.  When the store’s new owners debuted what will be an evolving mission and look, Lamar Sorrento and his guitar were part of the floor plan amid a group of sale tables.  The store will keep its moniker and its ground floor will remain retail with the upstairs keeping some of its retail function. To continue reading, click here.