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#ItCanWait - Make the Pledge on 9/19



In 2011, experts estimate that distracted drivers were the cause of as much as 20% of traffic fatalities and 80% of all traffic collisions in the United States. Many of you will recall a recent news story highlighting that Tennessee has the highest percentage of distracted drivers – this is approaching epidemic proportions. Tennesseans must examine their driving habits and pledge to protect each other on the road through distraction-free driving behavior. It is time for us to act.

As a leader in the Memphis business community, we are asking you to commit your organization to taking the It Can Wait pledge on Sept. 19.  You can sign up now at ItCanWait.com and find resources that will help you lead the charge in your organization. 

There are many resources on this site to help your team share their commitment on social media and to personalize the movement on the streets of their communities on September 19.  Aspiring to create a social stigma around this dangerous habit of texting while driving, Drive 4 Pledges Day will focus on getting individuals involved in taking the pledge to never text and drive while encouraging others in their community to do the same. These individuals will join AT&T, Sprint, T-Mobile US, Inc., Verizon and more than 200 other organizations by sharing their commitment not to text and drive while increasing awareness of the dangers.

On September 19, supporters of the movement are called to help spread the word to their families, friends and communities.  Advocates will be encouraged to do things like change their social profile photos and banner to It Can Wait graphics, and share their personal pledge stories using the hashtag #ItCanWait.  Offline activations will include hosting pledge drives and handing out posters in their schools, workplaces and neighborhoods.  All materials such as social graphics and posters will be available for download from ItCanWait.com.

Speaking up and sharing your commitment with friends and family has a big impact on changing behavior.  In fact, a ConnectSafely.org1 survey found that individuals who speak up can have a profound impact, particularly on teens.
• 78% of teen drivers say they’re likely not to text and drive if friends tell them it's wrong or stupid.
• 90% say they’d stop if a friend in the car asked them .
• 93% would stop if a parent in the car asked them.
• 44% say that they would be thankful if a passenger complained about their texting while driving.

“The It Can Wait movement is making an impact. A recent AT&T survey found that 75% of teens say it is common for their friends to text and drive. Seventy-seven percent of teens say their parents also text. Texting related accidents can be prevented and we should all be active supporters of this effort,” said John Moore, President and CEO of the Greater Memphis Chamber.

Additionally, one-in-three people who’ve seen the texting while driving message say they’ve changed their driving habits, the campaign has inspired more than 2.5 million pledges never to text and drive, and the recently launched "From One Second To The Next" documentary has received more than 2 million views on YouTube since Aug. 8. To take the pledge and get more information, visit www.ItCanWait.com.

Wireless devices and services are an integral part of our business and personal lives today. We are untethered from our desks and homes with this new Internet based technology allowing us greater freedom and mobility. It produces great economic benefits for our enterprises and community and is super charging the way we live our lives opening up new opportunities in medical treatment, education and entertainment.  But with this freedom and opportunity comes the responsibility to use this technology safely.

Please join Greater Memphis Chamber President and CEO John Moore and the Memphis business community in the movement to end texting while driving. On September 19, please ask your colleagues, employees, friends and family to take the pledge never to text and drive. Ask them to share their commitment publicly so all Memphians know that the business community is united in this effort. 

No text is worth a life.


1 NHTSA http://www.ghsa.org/html/publications/pdf/sfdist11.pdf
Posted: 9/18/2013 12:43:21 PM | with 0 comments
Filed under: at&t, cell, cellular, chamber, danger, death, driving, fatality, itcanwait, life, lives, memphis, mobile, phone, pledge, safety, sprint, texting, verizon




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