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5 Reasons Your Business Should Use Social Media Advertising

Like what you see? Hear more from the team at inferno at our Lunch In The Know on Tuesday, April 18th. They'll be sharing how to establish success metrics for your ongoing marketing efforts. Register here.
 

Over the past ten years, the popularity of social media has increased significantly, with over 2.34 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If the sheer number of users is not enough of an incentive, we’ve provided five reasons why you and your business should take advantage of this opportunity.
 
1. Targeting.
Target, target, target. When you advertise on social media, you can seek out users by demographics, age, location, interest, job title, years of experience, and more. These options allow you to reach your brand’s target audience, including users who don’t already like or follow your page.
 
2. More bang for your buck.
The reach on organic posts is quickly declining, so to ensure your content is seen, you have to pay. Luckily, the price of doing this is relatively cheap. You can reach over 1,000 individuals for less than three dollars. Plus, if you’re willing to spend a little bit of money, and your competitor is not, you will own this space, resulting in more customers and sales.
 
3. Measurable results and insights.
Whether it’s a new follower, page like, website visit, or purchase on an e-commerce site, you can instantly see the results from your ads. Just make sure you take the time to set up tracking! Plus, you can see insights into who viewed or took action on your ad. For example, it may show that 70 percent of the engagement came from women ages 35 to 50.
 
4. Engaging content.
The opportunities are endless. Unlike print advertising, advertising on social media and other digital outlets provides an opportunity to share more engaging content. Instead of using a static image, you can use a video or GIF to engage your audience. You can also include a URL to send individuals to your website, landing page, or event sign-up.
 
5. Brand Awareness.
Your social media ad may show up on your target audience’s Newsfeed or profile, even if they don’t like or follow your page. Having your brand’s name frequently appear provides excellent brand awareness that could turn into a conversion. As a bonus, many times this doesn’t even cost you a penny. When you set up your ad, you get to choose how you are charged – cost-per-click, cost-per-impression, cost-per-view, etc. So, if you choose CPC, and some of your audience sees your ad, but does not click, you are not charged.
 
inferno is an award-winning brand development, advertising, public relations, design and digital marketing firm based in Memphis, Tennessee. Visit creativeinferno.com for more information. You can also follow inferno on Twitter (@creativeinferno) and Facebook (facebook.com/creativeinferno).
 

Posted: 3/29/2017 7:30:00 AM | with 0 comments
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SMALL BUSINESS
Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

CONTRIBUTORS
VOSS GRAHAM
Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

OBSIDIAN PUBLIC RELATIONS
Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

JOEL MYERS
Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

TOM PEASE
Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

LORI TURNER-WILSON
Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

INFERNO
Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit www.creativeinferno.com.

FISHER PHILLIPS LLP
Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit www.fisherphillips.com.

PARAGON BANK
Finance
Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.



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