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5 Reasons Your Business Should Use Social Media Advertising

Over the past ten years, the popularity of social media has increased significantly, with over 2.34 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If the sheer number of users is not enough of an incentive, we’ve provided five reasons why you and your business should take advantage of this opportunity.
Posted: 3/29/2017 7:30:00 AM | with 0 comments

Shhh! We Don't Talk About Pay

Should an organization establish a structured reward system for determining and administering employee pay? And, if so, what should be communicated to employees about the system?
Posted: 3/22/2017 7:30:00 AM | with 0 comments

Reputation Management: Do your customers' experiences match your brand messages?

A top priority for any small business owner should be the management of the company’s reputation. While this may sound like an obvious statement, there’s often more to reputation management than business owners realize. Often, they focus so much on what the company does and says (the company’s identity), which is very important, of course. However, what’s equally important is to be aware of what customers say about the company (its image). Reputation management bridges the gap between a company’s identity and its image.
Posted: 3/15/2017 7:30:00 AM | with 0 comments

5 Killer Sales Call Missteps

Good old-fashioned sales calls are making a reprisal given how few salespeople are leveraging them anymore. With digital communication now serving as the preferred form of initial outreach to new prospects, there is a sizable opportunity for sales reps skilled at making a truly impactful sales call.
Posted: 3/8/2017 7:30:00 AM | with 0 comments

What Small Business Owners Can Expect from the New Labor Secretary Nominee

Earlier this month, President Trump’s initial Labor Secretary nominee, Andrew Pudzer, withdrew from consideration. Assuming the second time’s the charm, Alexander Acosta will be confirmed by the Senate for this Cabinet-level position which heads the U.S. Department of Labor (USDOL), one of the federal agencies that has the widest and deepest impact on employers across the country. What should small business owners know about Acosta in order to predict what life will be like under his tenure as part of the Trump administration?
Posted: 3/1/2017 2:43:00 PM | with 0 comments

Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit

Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit

Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.