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Why Your Business Needs Facebook Advertising

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Why Your Business Needs Facebook Advertising
 
People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform –  and this number is growing.
 
While many platforms are successful, one continues to reign supreme: Facebook. This channel is consistently the most popular, with 79% of internet users active on the site. With a percentage like that, it’s highly likely that a majority of your business’ audience is on Facebook. So, your business should be, too. But having a Facebook presence simply isn’t enough anymore. If you want users to actually see your content and be aware of your brand, you need to advertise.
 
If the sheer number of active users does not convince you to pay for Facebook ads, keep reading to find out why you should invest in them.
 
1.94 Billion Monthly Active Users
As of the first quarter of 2017, Facebook had 1.94 billion monthly active users. These users spend an average of 35 minutes a day, or one year and seven months, of their life on Facebook. That is a lot of people spending a lot of time scrolling through their news feeds – which are filled largely with ads.
 
Organic Reach is Declining
Organic Facebook posts are almost dead. According to a recent study, Facebook’s organic reach is only 6%. If you want consumers to find your business, you need to advertise.
 
Facebook Ads are Cheap
The good news is that Facebook advertising is relatively inexpensive. Compared to other social channels, you can reach a large audience on Facebook with a small budget. Plus, you can set a daily or lifetime budget to ensure you do not exceed the amount you’ve set aside to spend.
 
Targeting Abilities
You can decide who you want your ad to reach. Facebook lets you target by location, age, gender, interests, behavior and connections. These targeting abilities include a recent purchase behavior, life events, lookalike audiences and more. Plus, you can layer the targeting to really drill-down on your target audience and shrink your potential size.
 
Increased Organic Reach
Facebook advertising helps to increase your organic reach. If a user engages with your ad, their friends may see their action, which is then counted as organic reach. If the original user had not seen and engaged with your ad, the next person most likely would not have seen the ad either.
 
Customizable Options
Facebook offers a variety of ad types so that you can customize your ad for your business’ goals. You can use a video, photo or instant article ad. Plus, you can set the objective of your ad. This includes gaining new followers, building awareness, increasing event responses and more. The choices are yours and the options are (almost) endless.
 
inferno is an award-winning brand development, advertising, public relations, design and digital marketing firm based in Memphis, Tennessee. Visit creativeinferno.com for more information. You can also follow inferno on Twitter (@creativeinferno) and Facebook (facebook.com/creativeinferno).

Posted: 7/25/2017 12:04:51 PM | with 0 comments
Filed under: Business, inferno, Small




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SMALL BUSINESS
Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

CONTRIBUTORS
VOSS GRAHAM
Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

OBSIDIAN PUBLIC RELATIONS
Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

JOEL MYERS
Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

TOM PEASE
Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

LORI TURNER-WILSON
Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

INFERNO
Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit www.creativeinferno.com.

FISHER PHILLIPS LLP
Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit www.fisherphillips.com.

PARAGON BANK
Finance
Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.



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