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This One Thing Will Make Your Employees Happy

Think of the best job you ever had (and yes, it can be your current position). What made it amazing? Was it the type of work you did? The people? The location? Salary? Any number of things combined can make a workplace great, but there’s one thing above all else that matters most to the majority of employees: happiness.
According to a 2014 article from the Harvard Business Review, there are three things that really contribute to employee happiness: 1) a meaningful vision of the future, 2) a sense of purpose and 3) great relationships. When I think about my job at Obsidian Public Relations, I see all three of these things very clearly – and guess what? I’m happy in my job! For me, though, a sense of purpose can be one of the most important of these three.
A sense of purpose in work gives employees a feeling that what they do matters to the greater good. Whether your business is a nonprofit that helps children succeed or a specialty retail store that sells running shoes, every business serves a purpose. And, every employee needs to understand that purpose.
Let’s take the running store as an example. Running shoes are not cheap (trust me, I know). A running store employee who sees his job at face value will only see super expensive shoes going out the door and bringing in revenue to the storeowner. But, what if that person understood the greater purpose behind every shoe sold? Running shoes can change lives – they allow people to reach a goal, whether that’s running their first race or losing 50 pounds. People go to a running store with the goal of becoming or remaining healthy. When an employee looks at his or her job through the lens of purpose, it makes a huge difference in overall happiness.
How do you create purpose? Three things.
1.     Know why your business exists. 
2.     Share the “why” with your team.
3.     Tell stories about why what you do matters.
By clearly communicating your business’s purpose to your employees on a regular basis, you will engage them at a higher level than simply inputting data into spreadsheets. Make sure they see the end product – that who you impact helps build a case behind your purpose.
Crissy Lintner is director of client services for Obsidian Public Relations. Need help identifying ways to enhance and communicate about your culture? Email her at  

Posted: 1/20/2016 7:30:00 AM | with 0 comments
Filed under: business, crissy, employees, employers, happy, human, lintner, obsidian, pr, resources, retention, small

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Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

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