Newsroom HomeBlogsStoriesSoundtrack ProjectNewsroom ArchivesChamber Home Page

This One Thing Will Make Your Employees Happy

Think of the best job you ever had (and yes, it can be your current position). What made it amazing? Was it the type of work you did? The people? The location? Salary? Any number of things combined can make a workplace great, but there’s one thing above all else that matters most to the majority of employees: happiness.
 
According to a 2014 article from the Harvard Business Review, there are three things that really contribute to employee happiness: 1) a meaningful vision of the future, 2) a sense of purpose and 3) great relationships. When I think about my job at Obsidian Public Relations, I see all three of these things very clearly – and guess what? I’m happy in my job! For me, though, a sense of purpose can be one of the most important of these three.
 
A sense of purpose in work gives employees a feeling that what they do matters to the greater good. Whether your business is a nonprofit that helps children succeed or a specialty retail store that sells running shoes, every business serves a purpose. And, every employee needs to understand that purpose.
 
Let’s take the running store as an example. Running shoes are not cheap (trust me, I know). A running store employee who sees his job at face value will only see super expensive shoes going out the door and bringing in revenue to the storeowner. But, what if that person understood the greater purpose behind every shoe sold? Running shoes can change lives – they allow people to reach a goal, whether that’s running their first race or losing 50 pounds. People go to a running store with the goal of becoming or remaining healthy. When an employee looks at his or her job through the lens of purpose, it makes a huge difference in overall happiness.
 
How do you create purpose? Three things.
1.     Know why your business exists. 
2.     Share the “why” with your team.
3.     Tell stories about why what you do matters.
 
By clearly communicating your business’s purpose to your employees on a regular basis, you will engage them at a higher level than simply inputting data into spreadsheets. Make sure they see the end product – that who you impact helps build a case behind your purpose.
 
Crissy Lintner is director of client services for Obsidian Public Relations. Need help identifying ways to enhance and communicate about your culture? Email her at crissy@obsidianpr.com.  
 

Posted: 1/20/2016 7:30:00 AM | with 0 comments
Filed under: business, crissy, employees, employers, happy, human, lintner, obsidian, pr, resources, retention, small




Comments
Blog post currently doesn't have any comments.
Leave comment Subscribe



= six + five

SMALL BUSINESS
Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

CONTRIBUTORS
VOSS GRAHAM
Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

OBSIDIAN PUBLIC RELATIONS
Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

JOEL MYERS
Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

TOM PEASE
Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

LORI TURNER-WILSON
Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

INFERNO
Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit www.creativeinferno.com.

FISHER PHILLIPS LLP
Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit www.fisherphillips.com.

PARAGON BANK
Finance
Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.



Syndication

RSS