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Reputation Management: Why you should care about what former employees are saying about you

A favorable reputation is absolutely vital, and small business owners no doubt dedicate a great amount of time to creating (and promoting) a favorable brand identity for the company, product or service. However, it’s equally important to be aware of the reputation of a company, product or service – i.e., what others say about it.
A vital piece of any reputation management strategy should be focused on employees – both existing and former.
For the most part, a company has the ability to monitor its image among existing employees by prompting regular feedback and remaining in tune with employee culture. Additionally, the implementation of social media policies can curb negative feedback from being aired publicly by existing employees. However, former employees are under no such obligation to the company. In fact, their public criticism can negatively affect several aspects of the business. One in particular is talent recruitment.
Negative reviews by former employees can damage a company’s efforts to recruit top talent.
Today, savvy jobseekers are doing their homework before making their next career move. A recent poll on employer branding revealed that 76 percent of professionals will turn to the internet to research a company when considering a job opportunity. has released research noting that 83 percent of respondents said employer reviews influenced their decision on where to apply, and 46 percent said that a company’s reputation had a significant impact on their final decision to accept a job offer.
So, how do you remain on top of what current and former employees are saying? Go where their voices are heard!
One such place is, where employees can post reviews of their current and former employers. In turn, employers can – and should – have an active presence on, where they can monitor these reviews and respond to them. While the site also allows companies to actively promote their brands to prospective employees through enhanced employer profiles, the most valuable tool is the opportunity to engage with employee reviews. In 2016, executed research that showed 62 percent of Glassdoor users admit that their perception of a company improves after seeing an employer respond to a review.
Of course, personal social media channels serve as other resources for former employees to voice grievances against any company, and it’s valuable to monitor and be mindful of those conversations as well. But a strategy for engaging on is a fantastic first step in any brand’s reputation management plan.

Kerri Guyton is the director of brand content at Obsidian Public Relations. Her experience in advertising, marketing and PR spans nearly two decades and covers a varied list of industries.

Posted: 2/8/2017 7:30:00 AM | with 0 comments
Filed under: ObsidianPR, PublicRelations, SmallBusiness

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Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

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Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit

Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit

Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.