Newsroom HomeBlogsStoriesSoundtrack ProjectNewsroom ArchivesChamber Home Page

Identifying Your Company's Culture

One of the most popular business buzzwords of the last few years seems to be “culture.” As the economy moves past the Great Recession and jobseekers have more options, especially in an “employees’ market” like Memphis, they want more than a job, they want a workplace environment they’ll enjoy. But how can companies build a great culture? Consider the following.
1. Time efficiency/flexibility
How do employees spend their time? Do they need to be in the office or is telecommuting an attractive and feasible option? Will flexible hours disrupt the workflow, or could employees take advantage of such a structure? Evaluate your business needs, then offer what makes sense and what works for your employees.
2. Workload
If employees are stretched to their limits, it leaves little time for them to take advantage of unique perks like professional development or unlimited vacation time. If those things are offered but are unrealistic, given an employee’s workload, it could actually backfire in terms of your culture and your company’s reputation as a great place to work.
3. Structure
Do your employees work on teams or individually? Is your organization largely vertical, or are there multiple employees at the same level? What’s the physical layout of the office? Do you have rows of cubicles or does everyone get an office? How your structure looks may also dictate your office layout and, thus, how your employees interact and build relationships.
4. People
Companies can try all they want to define a culture, but the reality is innate to the people who make up the organization. The culture of an organization where you can wear jeans to work will look completely different than one requiring a suit and tie, and it would be fruitless to try to force something that wasn’t a natural fit. That said, hiring strategically can help mold the culture you seek.
Professional recruiters can aid companies in identifying the culture job seekers want and finding candidates who are a fit for a specific organization’s culture.
Company culture is a relatively new consideration, but it’s important to understand your company’s culture and how to communicate it to prospective employees. Additionally, asking the right questions during the interview process can go a long way in making a home run hire that will ensure a winning company culture for years to come.
Justin Farmer is a recruiter with Vaco Memphis.   

Posted: 12/14/2016 7:30:00 AM | with 0 comments
Filed under: Business, Company, Culture, Employees, Human, Memphis, Recruiting, Resources, Small, Vaco

Blog post currently doesn't have any comments.
Leave comment Subscribe

Is two < than six? (true/false)

Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit

Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit

Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.