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Need ideas to pitch? Here's what Obsidian is working on!


Often, people only think of pitching the media when their company has a specific announcement, and while it’s true you need a newsworthy reason to push an email to a busy reporter’s inbox, a little ingenuity can help you discover meaningful ways to pitch a story about your company.

I surveyed our Obsidian team to see what they’re pitching for clients right now, and I have a few “insider” ideas others can use as inspiration for pitching their companies.

Interesting profiles on employees. Do you have any employees who have interesting backgrounds? Maybe they’ve come a long way from where they were as a child – or from just a few years ago (because a life-changing event shifted their path in a positive way). Do they have an interesting or adventurous hobby (skydiving, scuba diving or motorcycle racing)? Are they deeply involved in a charity or cause?

Localizing national stories. What news, trends or events are being reported in the national media that someone in your company can speak to? How do any of these trends affect the company or the people it serves? What advice can company experts offer in response to recent worrisome news (financial pitfalls to avoid, safety advice to avoid recently reported accidents, etc.)?

Industry insights/forecasts. Similar to the idea above, although more specific to your given industry, what trends are happening within your industry that company experts can speak to? What forecasts can they make for the business’ industry? If the insights and forecasts offered only impact those within the industry, pitch to industry-specific publications. However, if the forecasts affect a larger public, as financial or health care matters would, then this can be pitched on a larger scale.

Media-only events/opportunities. Is the business opening a new location, launching a new product or implementing a new program that affects a large portion of the public? Is there a way to offer a sneak peek or preview to the media? Think about how you can get the media involved in the launch.

Innovation. Is the company making innovative advances that no other company is? Has the company adopted new technology or processes that would be a first for the industry? If your company can claim to be the first, it’s newsworthy.

Listings/Guides. Where is your company NOT listed when it should be? Business publications print lists of local businesses by industry and sometimes publish corporate events that are open to the public. Make sure yours is included. Additionally, local entertainment publications, websites and blogs often publish “what to do” guides, so if your company is an attraction or puts on special events for the public, you want to make sure to submit information to those outlets.

Kerri Guyton is the director of brand content at Obsidian Public Relations. Her experience in advertising, marketing and PR spans nearly two decades and covers a varied list of industries.

Posted: 8/2/2017 3:11:18 PM | with 0 comments
Filed under: Business, Obsidian, Small

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Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit

Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit

Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.