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4 Tips for Your Small Business Blog

If you are a small business owner (or if communications falls under your job description), you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well; I have a great blog that I am always trying to improve. Whichever one of those best describes your current situation, you can benefit from these four tips.
1. Be in the know.
Whatever your industry is, whatever your market is  - stay on top of relevant news. Doing so will spark content ideas. You can often localize a national topic by making it your own! Share your small business’ approach or solution. How does your business play a part in the bigger conversation? How does it all relate? Make sure to do your research and bring it all full circle.
Pro Tip/Warning: When businesses are too focused on self-promotion and try to write about a topic that is too much of a stretch (in that it doesn’t relate to the business directly), they could appear insensitive and do more harm than good.
2. Showcase your expertise.
This goes hand in hand with tip No. 1. By creating your own content, you are establishing your small business’ credibility. A common misconception is that as an expert, you have to stand on your own. Quite the opposite is true. Experts have a network to lean on, and they learn from others. Similarly, be sure to link to other resources, incorporate quotes, give examples and always credit your source.
3. Relate to your audience.
I am not talking about incorporating slang into your posts. You need to know your audience. If your small business is geared toward corporate executives, then you may use more formal language. However, if your small business involves serving families with young children, then your blog may have more of a fun tone. Keep your purpose in mind. Do you want to inform? Do you want to inspire?
4. Be a catalyst.
Once you create a post, don’t let it just sit on your blog. Post it, share it and promote it! This starts with making sure that it is visible on your website’s homepage. For some businesses, this means having a tab at the very top that says “New blog post!” For others, this means having a slider on the homepage that visually catches people’s attention and links to the blog posts. Next, utilize social media. This includes Facebook, LinkedIn and Twitter. If your small business is even more advanced, you may consider taking the content to Pinterest and Instagram. (For Instagram you would have to put the link in your company’s bio to remain there for 24 to 48 hours.) Lastly, distribute the new post via email, especially if you have a regular e-newsletter!
Sarah Sherlock is an account assistant at Obsidian Public Relations.

Posted: 8/31/2016 3:01:21 PM | with 0 comments
Filed under: Blog, Business, Content, Marketing, Obsidian, Online, PR, Sarah, Sherlock, Small, Tips

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Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit

Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit

Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.