Newsroom HomeBlogsStoriesSoundtrack ProjectNewsroom ArchivesChamber Home Page

The Importance of Visual Social Media Content


Nowadays, it’s rare for me to scroll through my newsfeed on any of the social media platforms I use and not be bombarded with images. Bombarded in a good way, though. I’m a visual learner, and according to onespot.com, I’m clearly not alone. Research shows that 65 percent of other people prefer visual learning as well.
 
Because of this, brands and companies looking to capture the attention of their publics through social media must use images. Jeff Bullas, social media marketing strategist, reported that content with relevant images gets 94 percent more views than content without. Staggering statistic? Yes. Surprising? Not hardly. The average attention span dropped to 8.25 seconds in 2015, according to statisticbrain.com. At one second less than that of a gold fish, it has become ever more apparent that getting your message across as quickly as possible (through images rather than text) is a must.
 
When I say it’s important to include an image in your post, I don’t mean just any image. Make it relevant. A few examples:
  • Event flyers
  • Live coverage
  • Relevant photos that share the visual story of an event or happening
  • Memes (Everyone loves a good laugh!)
  • Infographics
  • Video clips (Keep it short. Remember, you only have 8.25 seconds to grab and hold attention.)
Don’t have a supporting image in hand? There are a number of resources online to find free images that are licensed under creative commons public domain, which means you can use them without asking permission, although some do require attribution. A few suggested sites include StockSnap.io, Unsplash, PicJumbo and New Old Stock (for those looking for interesting vintage photos).
 
Of course, you can also make an image yourself! Adobe Photoshop is going to be the program with the most options for effects, but there are countless other apps available that aid in the development of imagery. Canva is one site that is great for making basic graphics for social media. With an array of fonts and banners, creative minds can run wild. For creating cool infographics, I recommend using Piktochart. By providing templates and themes to choose from, all you have to do is plug in your information. Easy enough! Another perk is that both of these platforms are free to use (with nominal fees for some images and design elements).
 
Photos are the new “universal language,” making it imperative to use them when posting via social media. No matter the platform, including visual media in your content will increase engagement and overall success. 

Murray Lace is an account assitant at at Obsidian Public Relations in Memphis. For more information about how idea generation and PR can help your business, reach out to insight@obsidianpr.com
Posted: 4/25/2016 7:30:00 AM | with 0 comments
Filed under: Big, Business, Graphics, Ideas, Lace, Media, Murray, Obsidian, Online, PR, Presence, Small, Social




Comments
Blog post currently doesn't have any comments.
Leave comment Subscribe



Is seven > than eight? (true/false)

SMALL BUSINESS
Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

CONTRIBUTORS
VOSS GRAHAM
Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

OBSIDIAN PUBLIC RELATIONS
Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

JOEL MYERS
Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

TOM PEASE
Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

LORI TURNER-WILSON
Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

INFERNO
Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit www.creativeinferno.com.

FISHER PHILLIPS LLP
Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit www.fisherphillips.com.

PARAGON BANK
Finance
Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.



Syndication

RSS