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The Importance of Visual Social Media Content

Nowadays, it’s rare for me to scroll through my newsfeed on any of the social media platforms I use and not be bombarded with images. Bombarded in a good way, though. I’m a visual learner, and according to, I’m clearly not alone. Research shows that 65 percent of other people prefer visual learning as well.
Because of this, brands and companies looking to capture the attention of their publics through social media must use images. Jeff Bullas, social media marketing strategist, reported that content with relevant images gets 94 percent more views than content without. Staggering statistic? Yes. Surprising? Not hardly. The average attention span dropped to 8.25 seconds in 2015, according to At one second less than that of a gold fish, it has become ever more apparent that getting your message across as quickly as possible (through images rather than text) is a must.
When I say it’s important to include an image in your post, I don’t mean just any image. Make it relevant. A few examples:
  • Event flyers
  • Live coverage
  • Relevant photos that share the visual story of an event or happening
  • Memes (Everyone loves a good laugh!)
  • Infographics
  • Video clips (Keep it short. Remember, you only have 8.25 seconds to grab and hold attention.)
Don’t have a supporting image in hand? There are a number of resources online to find free images that are licensed under creative commons public domain, which means you can use them without asking permission, although some do require attribution. A few suggested sites include, Unsplash, PicJumbo and New Old Stock (for those looking for interesting vintage photos).
Of course, you can also make an image yourself! Adobe Photoshop is going to be the program with the most options for effects, but there are countless other apps available that aid in the development of imagery. Canva is one site that is great for making basic graphics for social media. With an array of fonts and banners, creative minds can run wild. For creating cool infographics, I recommend using Piktochart. By providing templates and themes to choose from, all you have to do is plug in your information. Easy enough! Another perk is that both of these platforms are free to use (with nominal fees for some images and design elements).
Photos are the new “universal language,” making it imperative to use them when posting via social media. No matter the platform, including visual media in your content will increase engagement and overall success. 

Murray Lace is an account assitant at at Obsidian Public Relations in Memphis. For more information about how idea generation and PR can help your business, reach out to
Posted: 4/25/2016 7:30:00 AM | with 0 comments
Filed under: Big, Business, Graphics, Ideas, Lace, Media, Murray, Obsidian, Online, PR, Presence, Small, Social

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