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Need ideas to pitch? Here's what Obsidian is working on!

Often, people only think of pitching the media when their company has a specific announcement, and while it’s true you need a newsworthy reason to push an email to a busy reporter’s inbox, a little ingenuity can help you discover meaningful ways to pitch a story about your company. Kerri Guyton surveyed the Obsidian PR team to see what they’re pitching for clients right now, and she's sharing a few “insider” ideas others can use as inspiration for pitching their companies.
Posted: 8/2/2017 3:11:18 PM | with 0 comments


Why Your Business Needs Facebook Advertising

Facebook continues to reign supreme among social platforms, with 79% of internet users are active on the site. So, your business should be there, too. But having a Facebook presence simply isn’t enough anymore. If you want users to actually see your content and be aware of your brand, you need to advertise.
Posted: 7/25/2017 12:04:51 PM | with 0 comments


How Fortune 500 Companies Use Instagram

With more than a half-billion users, mobile photo-sharing site Instagram has surpassed Twitter in popularity and is currently the fastest growing major social media network. What is driving Instagram’s meteoric rise, and how can your business be a part of it? Learn from Fortune 500 brands to make your mark and take advantage of this platform.
Posted: 7/18/2017 11:46:28 AM | with 0 comments


Promote U: Putting Your Money Where Your Content Is

The final post in the Promote U series from Obsidian PR goes through the basics of when to pay to publish and promote your newly developed creative, original content. Read on for details about how to spend money the right way when promoting your product or business.
Posted: 7/12/2017 2:46:46 PM | with 0 comments


Tips for Startups and Common Pitfalls to Avoid

With the exhilaration of starting your own business comes the responsibility of dealing with what could seem like an endless array of employment issues. This post explores three areas that often create challenges for entrepreneurs and tips on avoiding common mistakes. 
Posted: 7/5/2017 2:45:08 PM | with 0 comments


Promote U: Getting Published

Following up on Part 1 of Promote U, "Creating a Content Plan", Part 2 of this series from Obsidian PR is all about getting your work published. Learn more about how to identify the best sources for your work and use opportunities to get your content to the right audiences.
Posted: 6/22/2017 2:00:26 PM | with 0 comments


Doing Business with the Government: Tips from the U.S. Navy

In 2016, the Department of the Navy awarded more than $65 million in contracts to small businesses in the state of Tennessee, including $24 million from Memphis alone. Learn about the process and get resources for your small business to compete for these opportunities with this guest post from U.S. Navy representative Emily Harman.
Posted: 6/21/2017 3:17:38 PM | with 0 comments


Promote U: Creating a Content Plan

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content.
Posted: 6/14/2017 9:35:00 AM | with 0 comments


Ensuring Your Small Business is Fiscally Fit for Long-Term Growth

There are many steps small business owners can take to ensure your company is set for long-term success. Make sure your business is on the right track with these steps from Paragon Bank.
Posted: 6/7/2017 11:25:49 AM | with 0 comments


12 Crucial Social Media Metrics

Most businesses of any size are at least experimenting with social media marketing these days, though most remain unsure if that notable time investment is really paying off. How do you know if you should continue down the social media path, invest more time and money, or shift your investment to another marketing channel entirely? Arriving at that decision begins by assessing your performance against these 12 crucial social media metrics.
Posted: 5/31/2017 2:44:28 PM | with 0 comments









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SMALL BUSINESS
Your business may be small, but that doesn't mean that your impact can't be huge! The Greater Memphis Chamber's Small Business Council serves to encourage, support, recognize and be a resource to small- and medium-sized businesses in the Memphis area. Here, our talented panel of contributors will present big ideas that could make a huge difference to your small business. And don't be afraid to ask questions ... no matter how small.

CONTRIBUTORS
VOSS GRAHAM
Sales & Small Business Ownership
Voss W. Graham is CEO and Senior Business Advisor for InnerActive Consulting Group Inc. He is known by his clients as "a knowledgeable partner who helps our team achieve business growth." He provides practical experience as a small business owner for over 29 years, yet is often engaged with Fortune 500 companies in the development of their people and business strategies.

OBSIDIAN PUBLIC RELATIONS
Public Relations
Several professionals and strategists from the local Obsidian Public Relations firm provide excellent advice on everything from research to media relations to event planning. They believe that all companies, no matter how big or small the company or its budget, should have a public relations plan driving how they manage their relationships with key stakeholders. Public relations is an integral part of doing business the right way.

JOEL MYERS
Human Resources
Joel Myers is a career Human Resources professional, with over 40 years in the field including 26 years in consulting.

TOM PEASE
Small Business Advice
Tom Pease is a small business owner of an office equipment dealership called e/Doc Systems, Inc. He has also owned a full-line Kawasaki dealership as well as a document shop. He used 30+ years of experience in owning a business to author two books, including: Going Out of Business by Design: Why 70% of Small Businesses Fail and Small Business Survival 101. He also has published 85 columns in The Memphis Daily News as the Small Business Advisor.

LORI TURNER-WILSON
Marketing & Public Relations
Lori Turner-Wilson is CEO and Founder of RedRover Company, a sales development, marketing and PR consulting firm. Lori works with companies large and small, from start-ups to mature organizations, to help them improve the productivity of their sales force and the return on their marketing investment. Lori writes a weekly syndicated column for the Daily News, Memphis News, Nashville Ledger, and Desoto Times, among others, titled “Guerrilla Sales & Marketing,” for which she won a 2011 Summit International Award and 2012 International Communicator Award.

INFERNO
Design and Digital Strategy
Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit www.creativeinferno.com.

FISHER PHILLIPS LLP
Labor & Employment Law
Fisher Phillips attorneys are ready to help you take a stand: in court, with employees and unions, or with competitors. Fisher Phillips has the experience and resolve to back you up. That's why some of the savviest employers come to the firm to handle their toughest labor and employment cases. The firm has 350 attorneys in 32 offices, including Memphis. For more information, visit www.fisherphillips.com.

PARAGON BANK
Finance
Since its founding in 2005, Paragon Bank has maintained a solid focus on the community and customer service. For more than 10 years, Paragon has delivered innovative products and financial expertise, convenience, and a deep understanding of what both businesses and individuals need from a ban, in order to provide solutions that make a difference. In the areas of business or personal banking, lending options or wealth management, Paragon delivers cutting edge technology, an experienced team and the most service-oriented staff of any community bank.



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