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A+ Parking Services Opens New Location in Overton Square

Here at the Greater Memphis Chamber we love to celebrate business growth and development! There's nothing like standing beside you as you open the doors to your new business or reveal your new expansion. That's why we offer our members our expertise and assistance with hosting grand opening and expansion ceremonies. Thank you to our Ribbon Cuttings sponsor - Paragon Bank - for helping us support local businesses like you. Today, we are happy to be celebrating member A+ Parking Services at their new Overton Square location at Playhouse on the Square!


Why Memphis? Why this location?

The Memphis Dining and Entertainment scene is experiencing both growth and revival bringing tourists and suburbanites back into its core.  Treasured arts venues like Playhouse on the Square are doing an incredible job responding to their multi-generational patrons with diverse productions, events, and offerings.  Overton Square is drawing crowds like never before, challenging the inventory of available parking and raising the bar in standards of service.  A+ Parking works to increase parking options for visitors at the venue’s door while providing a management service to nearby businesses and residents.

What does your business do or provide?

A+ Parking Services is much more than just front-door valet parking.  With our own proprietary mobile software we are able to provide critical data to the locations we serve to help facilitate the visitor experience and generate revenue for continual improvements.  Adding the human element to arrivals and departures means better service to the disabled, clear communication for events, and safer overall parking.  We offer online advance reservations and many cashless payment options.

Why did you join the chamber?

The Greater Memphis Chamber is truly a “pedestrian bridge” from one business to another in the MidSouth.  The Chamber team continues to link us with other unique members to partner with for growth and innovation.  The events, workshops, digital presence and personalized investment of the Chamber for its members offer endless opportunities for a small business to expand with otherwise limited resources.  It’s simply a great community of savvy folks!

What are some key things that allowed your business to grow?

Local talent is the key ingredient to our success.  Memphis native and previous GM at Hard Rock Cafe in Nashville Julien Salley pitched the idea to A+ Parking Services owner Jerry Nettles in early 2014 to bring his valet parking expertise from larger markets in Atlanta and Nashville to Memphis where valet service was still following a classic model.  Jerry had a vision to raise the bar from a service perspective in the parking industry here and solicited Hernando, MS, native Dena Ferrell Nance to do so via technology integration, mobile capability, and brand development.  Since then, A+ Parking has employed over 80 quality valets in the Memphis market whose commitment to service, community, and professionalism has enabled us to partner with esteemed venues like Playhouse on the Square!

What was the reasoning behind this new location? How will this change affect your organization’s mission or vision for the future?

A+ Parking Services began at Hard Rock Cafe, McEwens on Monroe, the Orpheum Theatre, and the Cannon Center  in downtown with a focus on alleviating traffic congestion, increasing safety, and providing unparalleled customer service.  Soon, additional service locations spanning from DeSoto County to Collierville were added for special events, helping us to build our team of A+ valets and better understand the preferences of Memphians with regard to parking.  We’ve had our eye on Overton Square entertainment district since the beginning realizing that our technology can provide a unique solution for “community valet” where multiple venues are served by a single operation in a modern, efficient manner.  The team at Playhouse on the Square agreed that our service was both an amenity and parking solution that people visiting the district can certainly benefit from.  Jackie Nichols and the entire Playhouse team have already demonstrated full, enthusiastic support of our partnership creating a perfect introduction to the area for our services.  It’s curtain time….we hope to see you in the valet lane!  Advance reservations are available but not required at

Posted: 5/16/2017 2:53:26 PM | with 0 comments
Filed under: RibbonCuttings, SmallBusiness

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You may have missed the grand opening, but don't miss the service! The Greater Memphis Chamber loves to promote our member businesses, even if the ribbon has already been cut. If you're looking for a party, we exclusively offer ribbon cutting, ground breaking and grand opening services to our members who have recently opened, moved to a new location or expanded. We are also happy to help promote any open houses or receptions our members have for clients, vendors and customers. Just contact us, and we'll take care of everything!

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