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10 to Watch: Think Inspired

The following is a feature from the Memphis Crossroads 10 to Watch issue. Click here to view all issues of Memphis Crossroads.

You can’t guarantee what the future holds, but you can make some educated guesses by watching who’s on the move. The months ahead are looking particularly bright for these 10 local companies who have been laying the groundwork and are now poised to enjoy an exciting 2016. 
This is a great mix of organizations: seasoned and brand spanking new, from a fresh storefront enterprise to a firm aiming for $2 billion in sales — and every one of them focused and passionate. You’ll notice in each is a shrewd ability to see a need that isn’t being met and get ahead of it. You’ll also see those essential qualities that make a company worth looking at: innovation, anticipation and preparation. 
There are many reasons to cheer on Memphis as a great town for business. Here are 10 of them. 

Multicultural marketing requires attention to detail, innovation and an ability to listen, characteristics embodied by Think Inspired. President & CEO Christopher Lee said the multifaceted marketing firm is charging full speed ahead with impressive achievements and an outlook for a tremendous year.

“We have a dedicated group of team members,” he said, “Five in Memphis and five in New York. We bring different areas of expertise to our projects where we pour our all into helping our clients.”

The Think Inspired team has a broad background in marketing to fill the niche of reaching African American and Hispanic demographics. “Clients may want to attract a particular audience but not understand the best way to attract them,” Lee said. “If they want to build awareness, we ask who they’re trying to attract, their habits, how they get information. Then we roll up our sleeves and get to work.”

Think Inspired developed the cross media campaign, including a mobile app, for Bank on Memphis, a service of the Shelby County Trustee’s Office. “We identified the target audience, did the creative approach and media placement,” Lee said.

The firm also created a youth-oriented campaign for the venerable Tri-State Bank. With those and other clients, “We’re looking for significant growth in 2016,” Lee said. “With our New York operation and accounts more national in scope, we want to be a truly national firm.” But the love is always there for the hometown. “It’s incumbent upon us as Memphians to pour resources back into our community, to see the glass as half full.”

Story by: Jon W. Sparks
Photo by: Troy Glasgow
Posted: 5/31/2016 11:17:58 AM | with 0 comments
Filed under: 10, Business, Crossroads, Inspired, Marketing, Memphis, Multicultural, Small, Think, to, Watch

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