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10 to Watch: Premier Flowers

The following is a feature from the Memphis Crossroads 10 to Watch issue. Click here to view all issues of Memphis Crossroads.

You can’t guarantee what the future holds, but you can make some educated guesses by watching who’s on the move. The months ahead are looking particularly bright for these 10 local companies who have been laying the groundwork and are now poised to enjoy an exciting 2016. 
 
This is a great mix of organizations: seasoned and brand spanking new, from a fresh storefront enterprise to a firm aiming for $2 billion in sales — and every one of them focused and passionate. You’ll notice in each is a shrewd ability to see a need that isn’t being met and get ahead of it. You’ll also see those essential qualities that make a company worth looking at: innovation, anticipation and preparation. 
 
There are many reasons to cheer on Memphis as a great town for business. Here are 10 of them. 




In the botanic business, Colby Midgett knows something about nurturing the marketplace. The owner of Premier Flowers grew up in Memphis in a family that loved floral arranging and crafts.

“I started as a home-based business doing floral design for weddings, brides and baby showers.” She got an encouraging call from 1-800-Flowers.com asking her to come on board as a network florist. “But I couldn’t keep doing it from home,” she said. “I needed a bigger cooler and more storage.”

She got in touch with Tracy Buckley, business development officer for River City Capital Investment Corp., an affiliate of Community LIFT, who helped Midgett secure a small business loan. She acquired a shop space at 80 N. Tillman in the Binghampton neighborhood, one of River City’s targeted areas for economic development. Midgett made the move last October and, “It’s been growing and growing ever since.”

Midgett joined the FTD network and is a preferred vendor with Macy’s bridal department and will be collaborating with event planners in the coming year. It’s not a traditional flower shop, she said. “I’m focusing on exposing my business to the nontraditional customer with an exquisite product that is affordable.” She’s looking at millennials in particular: “That generation doesn’t buy flowers, they go and get a gift card. But flowers bring a lot of purpose and can change your life.” So Midgett is mining social media and offering innovative designs. “It has to draw you in.”

Story by: Jon W. Sparks
Photo by: Troy Glasgow


Posted: 5/17/2016 7:30:00 AM | with 0 comments
Filed under: 10, Business, Crossroads, Flowers, Memphis, Premier, Small, to, Watch



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THE M BLOG
The latest news from the Greater Memphis Chamber. For more information, contact Director of Communications Christina Meek at (901) 543-3504 (cmeek@memphischamber.com) or Communications Specialist Jenny C. Fish at (901) 543-3558 (jfish@memphischamber.com).

 

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