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10 to Watch: Sweet Potato Baby

The following is a preview of the 10 to Watch issue of our Memphis Crossroads Magazine. View all of the 10 to Watch companies and the full magazine here.

2014 was a break out year for Sweet Potato Baby and the company is looking to turn up the heat (and light a few more burners) in 2015.

Last year began with Aryen Moore-Alston’s turn on the Food Network show “Food Network Star,” the same show that launched the television career of chef Guy Fieri. After that, Moore-Alston started a gourmet cupcake fundraiser, which blossomed into Sweet Potato Baby. She now serves as executive chef and owner of the Memphis boutique catering and baked goods company.

The company will celebrate its first birthday in March and Moore-Alston said she has “big plans” for 2015. She hopes to move into a store front (“coming to a street near you”), continue to work with the Jay Uiberall Culinary Academy, publish a cookbook, re-invent the company’s television show, “This House is Cooking!,” launch Sweet Potato Baby products nationally on QVC, and attract more catering clients.

She hopes to do all that this year with the help of outside investment.

“Assuming we achieve this goal, this could very well be a turning point for the business,” Moore-Alston said. “We are working to build a strong business model that will allow us to sustain the business over time.” 

Story by: Toby Sells
Photo by: Yen Studios
Posted: 3/31/2015 7:30:00 AM | with 0 comments
Filed under: 10, Baby, Business, Crossroads, Memphis, Potato, Small, Sweet, to, Watch

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The latest news from the Greater Memphis Chamber. For more information, contact Director of Communications Christina Meek at (901) 543-3504 ( or Communications Specialist Jenny C. Fish at (901) 543-3558 (