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Chamber’s ‘Soundtrack Project’ named ‘Best of Web’ at local ADDY Awards

A cattle rancher whose steadfast faith informs the stewardship of his animals. A factory owner who rebuilds a thriving business in the wake of a devastating tornado. An entrepreneur who guides immigrants through the long and complex path to American citizenship.

They and five other inspiring Memphis small businesses are subjects featured in “The Soundtrack Project,” an eight-part web series produced by the Greater Memphis Chamber and the Memphis Symphony Orchestra that continues to share seldom-seen sides of the region.

The yearlong collaborative project has been named “Best of the Web” in Memphis by judges for the annual ADDY Awards, bestowed by the Memphis chapter of the American Advertising Federation.

Judges in the contest between area advertising and communications agencies also selected “The Soundtrack Project” as the year’s best “micro” or “mini” website. The awards were unveiled at a Sat., Feb. 19 ceremony at Minglewood Hall in Midtown Memphis.

“This is a great honor not only for the Chamber, but for the members who trusted us to tell their stories,” said Chamber president John W. Moore, who served as executive producer for the series. “The more they succeed at their business, the more we succeed at ours.”

The project, devised by the Chamber to highlight both the region’s entrepreneurial spirit as well as the depth of its cultural offerings, teamed three Memphis Symphony Orchestra musicians, who are also established composers, with a video production team to create a form of classical-music journalism.

The goal was to engage symphony musicians Marshall Fine, Jonathan Kirkscey and Robert Patterson as equal collaborators, allowing them to learn first-hand about the subjects selected for the project en route to creating original symphonic works that would play with each video.

Over about a year, each composer joined videographer/co-producer Lance Murphey and writer/co-producer John Hubbell on helicopter flights, visits to ranches, factories and cultural festivals — even to a Memphis federal courtroom where immigrants took oaths to become American citizens.

“This is exactly the type of innovation the symphony seeks in Memphis,” said Ryan Fleur, the symphony’s president and CEO. “Serving our community through artistic collaboration is at the core of our mission.”

The project was underwritten by Duncan-Williams, Inc. of Memphis. Partial funding was also provided by the Memphis Economic Development (MemphisED) plan, which serves as the economic development component of a broader economic growth initiative for Memphis/Shelby County called Memphis Fast Forward. MemphisED is led by the Greater Memphis Chamber. The plan is designed to ensure that both Memphis/Shelby County has a strong and diverse economy, fosters innovation and entrepreneurship, and advance the region’s global leadership in the bioscience, music/film and logistics industries.

Chamber members participated at no cost and were selected in part on the basis of their unique stories or positive contributions to the community. Each “movement” in the project is told in their own words derived from multiple interviews.

“We have tremendously interesting members in the Chamber, and hearing from them in their own voices was fascinating,” said John Duncan, the Chamber’s vice president for membership.

The featured businesses are Ghost River Brewing Co. co-owner Chuck Skypeck; Aussie Pet Mobile franchise owner Matthis Young; Hardy Bottling Co. CEO Carolyn Hardy; Neola Farms proprietor Michael Lenagar, Goh America Corp. Vice President Kanzi Takayama, Consul General Hiroshi Sato and University of Memphis Professor Yuki Matsuda; fashion designer and Memphian Pat Kerr Tigrett; the crew of Hospital Wing, the Memphis-based nonprofit emergency medical helicopter service; and V.I.S.A. Inc. owner Rosalva King.

The video “movements” have received thousands of views worldwide. In conjunction with the 13th annual Indie Memphis Film Festival, the Chamber also hosted a free Soundtrack Project screening, with live musical accompaniment, on Oct. 20 at the Playhouse on the Square.
In May, portions of “The Soundtrack Project” will air as a half-hour special on WKNO-TV, the Public Broadcasting Service affiliate for the Memphis region. A date and airtime is yet to be determined.

The ADDYs bestowed for the project also honor Michael Carpenter and Josh Horton of Switch Creative, which created the project’s website and graphic identity.

Music for “The Soundtrack Project” was recorded by Kevin Houston at Music + Arts Studio in Memphis. Additional editors on the project were Lee Gordon and Running Pony Productions staffers Robert Bear and Ryan Goble.

The micro-site win advances The Soundtrack Project to compete at the regional level of the ADDY Awards, from which winners advance to vie for silver and gold awards at the national level.

In 2010, the Chamber was awarded a Silver National ADDY for “What ‘A C’ Stands For,” a web video profiling then-newly elected Memphis Mayor A C Wharton. It was also produced by Murphey and Hubbell, with music by Memphis blues singer Jason Freeman. The Chamber also received 2010 ADDY Awards from the Memphis chapter for music and cinematography in “A Tangible Birthplace,” the project’s first installment, which debuted in late 2009.
Posted: 3/1/2011 11:12:43 AM | with 0 comments
Filed under: economic development, memphis, memphis chamber, soundtrack

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The latest news from the Greater Memphis Chamber. For more information, contact Director of Communications Christina Meek at (901) 543-3504 ( or Communications Specialist Jenny C. Fish at (901) 543-3558 (