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10 TO WATCH: Signal Flow PR

Success is everywhere. Memphis businesses and organizations are using innovation and breaking new ground to lift the bottom line and improve quality of life in the city. Here are 10 of the most dynamic, large and small, financial and cultural, well known and barely known — all of whom are sure to make a memorable impact in the coming year.
It is, quite simply, a thrilling time to be in business in Memphis, to be part of the city’s expanding financial and cultural growth and to reaffirm why we call it the City of Good Abode.

Signal Flow PR

Memphis music is recognized worldwide, but even legends sometimes need a push. Elizabeth Cawein’s Signal Flow PR agency pushes hard by providing publicity, marketing and branding for area musicians since 2011. Making money in the music business is tough, but Cawein knew that when she started her enterprise after working at the former Memphis Music Foundation.

“I have a good awareness of what the market can stand,” she said. “If I’m not affordable to the artist, then what’s the point?” About half her work is with independent artists, typically to launch albums. The rest goes toward boosting music organizations, such as the Memphis Music Initiative, the Memphis Music Hall of Fame and the Mike Curb Institute for Music at Rhodes College.

Signal Flow is poised to make a bigger impact in 2017. “Our releases in the first quarter,” Cawein said, “include a record for The Dead Soldiers, one for multi-instrumentalist Eric Lewis and another for Blue Barrel Records.” Also cooking is a Sun Studios tribute album by the Americana Music Society and a reissue of The Country Rockers for the Big Legal Mess label.

Cawein's “passion project” is the Music Export Memphis initiative that will generate global opportunities for local musicians. (Read more about Music Export Memphis here.)

Story by: Jon W. Sparks
Photo by: Troy Glasgow
Posted: 1/31/2017 7:30:00 AM | with 0 comments
Filed under: 102Watch, MemberSpotlight, MemphisCrossroads

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The latest news from the Greater Memphis Chamber. For more information, contact Director of Communications Christina Meek at (901) 543-3504 ( or Communications Specialist Jenny C. Fish at (901) 543-3558 (