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Know Your Limits While You Expand Them

Meet Young Memphian: Kenn Gibbs, Knoco
Kenn Gibbs is one of 10 Young Memphians featured in our annual Young Memphis issue of Memphis Crossroads Magazine. We’ve asked each Young Memphian to submit a guest blog about their experience as a young professional in Memphis.   Kenn is an entrepreneur and founder of Knoco, a startup educational software company.  Here’s what Kenn had to say.

Know Your Limits While You Expand Them

I knew we would have to turn our company around if we were going to successfully turn a part-time job into a legitimate business that would allow us to support ourselves. The Knoco team started our current game from scratch, and we learned everything we could about business in three months during the Seed Hatchery program. We spent about a month on customer discovery, and eventually changed our business model  four or five times before we started any art or development. That’s when I found out how much work really went into starting a company.

The next week, we started to gain more traction from contacts around Memphis, and I started getting behind in developing the website, social media, and programming for the game. With some advice from our mentors, I was told that I can’t be the programmer AND a CEO, and I had to make a choice. I gave the social media tasks to James Youngblood, we hired someone for the site, and Elliot Boyette started programming once I had an early version of the world running.

The next two months were a bit of a blur with more customer discovery, development, meetings, seminars, and speech practice. What started with an idea to make some fun educational games became a lesson in getting a business off the ground.

-- Kenn Gibbs

Watch the slideshow below to see how an idea developed into a full-blown product.

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